Corporate volunteering is growing. 40% of major corporations around the world, support employee volunteering. There are excellent examples of initiatives: giving water to communities, improving health conditions, sharing particular technical expertise and entrepreneurial skills, and much more. Such voluntary engagements can be valuable both for beneficiaries and volunteers, and make an important contribution to corporate culture. Direct contact with the community can also lead to innovation of new products with local demand.
The results can be difficult to measure because objectives are mostly not clear. Volunteers want mainly to see benefits in the lives of people; corporations engage in Corporate Volunteering strive to motivate their employees and to gain recognition of the community and the market. Funds donated, number of beneficiaries, number of hours in the community and employee retention are the most common indicators used to measure success. Indicators to measure change and impact on people are rarely defined.
Corporate Volunteering as a strategic approach to develop expanding markets.
Despite major investments in low income countries, social development issues that will affect the corporation and its business over the short, medium and long term are rarely considered.
When for the company relevant social development issues are part of the corporate strategy and linked to the country’s national development plan, corporations can create value and expand business opportunities in more effective, and sustainable ways.
Corporate Volunteering and Business Strategy
As a result, corporate volunteering programmes will merge as an important component in business strategy and business planning, and become part of the objectives of the corporation. In this climate, it becomes possible to set relevant social impact targets, measure results and report these to stakeholders.
Such programmes will not necessarily look much different from the present ones and will hardly require additional resources but they will have a very different impact since they are part of a bigger context.
Leaders for Change
Volunteering work will this way turn local challenges into business opportunities, be it lack of skilled labour, underdeveloped markets or mistrust. As part of the national development plan, the voluntary program will get multiplying effects, making a difference for more people, and to the country as such. This is more than giving help; it is contributing to sustainable development and it permits the Volunteers to act as Leaders for Change within the corporation, and partners in development in the community.
Rio Monte specializes in business and social inclusive development. We analyze development challenges and opportunities in countries and communities and match these with the core businesses of the corporations we work with, so they can be integrated into business strategy and plans.
This brings the presence of the company in the country to another level as a partner in development, which will, if communicated well, bring about recognition and respect within and outside the company.
MANAGERS & EMPLOYEES
In conjunction with social analysis and strategy development, Rio Monte provides training to managers and employees at different levels, and more comprehensive training and guidance to corporate volunteers.
Rio Monte offers more than 20 years of successful experience in inclusive socio-economic development and Private-Public Partnership.
If you have any questions or would like to set up a meeting to learn more about how Rio Monte can support your business, Contact Rio Monte, or send an email to firstname.lastname@example.org.